Your Google Maps listing is central to achieving success with local SEO and getting more customers in through your door. What you do with your listing, what you include within it, and what you don’t include, will have a great impact on your Maps listing. Do it right and your Maps listing, and your business, will benefit from it. Make some common mistakes though, and your listing will suffer. Below are the biggest mistakes business owners make with their listings and the ones you should avoid.
Failing to Verify Your Business
Some businesses think Google will list their business on Maps even if they don’t verify it. That may be true, but you shouldn’t rely on it. If you don’t verify your business, it hurts your rank in Google Maps, as Google will wonder if you’re a legitimate business.
Using the Wrong Business Name
You may think that if there’s one thing you’ll get right in Google Maps, it’s the name of your business. But so many business owners get it wrong. They use techniques that are considered spammy by Google, such as using their location when that location isn’t part of the actual name. Or, business owners use their legal business name instead of the one that’s widely recognized by the community. Both of these will hurt your Google Maps ranking, and how many customers can find you within Maps.
Using a Bad Business Description
You have 250 characters to display the description of your business in Google Maps. As such, don’t include lots of filler that doesn’t provide value to your customers. Tell them what they need to know quickly, and that will be useful when they compare your listing to other businesses – because they will.
Using the Wrong Reviews
Many business owners know that Google loves reviews, and gives businesses a higher rank when they have them. However, many business owners also don’t want to ask their customers for reviews. To combat this challenge, business owners sometimes purchase fake reviews. This is one of the worst things you can do. Google outlines in their requirements that reviews must be honest, and left by real people that visited your business. If they learn that your reviews are fake, your listing will be greatly penalized for it. Additionally, customers can identify fake reviews pretty easily, and typically stay away from businesses that use them.
There are many things you can do to ensure your Google Maps listing is a success. There are also many things you can do to hurt your listing. Avoid these mistakes and know that your listing will shine, and all your hard work will be worth it.