Google Maps is a win-win solution for anyone that uses it. As a business owner, it’s easier for customers to find you, which is something all business owners want. For customers, it helps find the businesses, products, and services they’re looking for. Google also benefits from it as more people continue to use this service, which means they continue using Google and making it the number one search engine.
These are all real benefits gained for anyone that uses Google Maps. For business owners, there are even more.
Information at a Glance
When customers look up your business online, Google will show them a map with the location of your business. If you’ve completely filled out your Google My Business listing they’ll also see other important information such as your phone number, hours of operation, and driving directions. This allows them to contact your business more quickly, which often results in a purchase.
It is completely free to set up your Google My Business listing, which is how you’ll create your Google Maps. Whether you’re running other PPC campaigns online or not, there is no better value for your money in online marketing than creating a listing and getting a map.
Study after study has proven that not only are customers more likely to contact businesses in Google Maps, but when they do, they’re also more likely to make a purchase. When you can rank high in Google Maps, your business becomes even more visible to many more customers.
When creating online marketing campaigns for your business, they sometimes take weeks before you see any results. Immediately after creating a listing, customers can see your business in Google Maps and start getting in touch with you.
Not only is Google Maps free advertising, it’s also much more effective marketing. This is because customers can leave reviews on your Google Maps listing. When those are positive, other customers trust them much more because they come from real people.
Track the Data
Google Maps gives you free advertising, increased visibility, and lets customers get in touch with you immediately. Another, hidden benefit of Google Maps is that you can track the data. You can track how much traffic your website is receiving through Google Maps, and how many calls you’re getting through your listing. So, not only is Google Maps effective, it also shows you just how effective it is.
These are just a few of the benefits your business will reap when you create a Google Maps listing. Get started creating yours today and learn the many more benefits you’ll enjoy.